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Tran said he wants Color Dating to remove the taboo that some people still feel about interracial dating and to make life easier for people, like a friend Tran grew up with in Seattle who likes black men but whose father said he’d disown her if she dated someone black.
He hopes the app will help users in less tolerant parts of the country who said they feel ostracized by their community for dating outside their race.
Compared to the artificial intelligence-driven product Tran used to work on, Color Dating is no technological feat. Plenty of dating apps already allow you to state a racial preference, but Color Dating’s main draw is community, he said, bringing together people who don’t mind or who prefer interracial dating.
After three months, Color Dating has nearly 40,000 user profiles.
Color Dating is emerging as big changes occur in the United States. S., attitudes about interracial relationships have changed dramatically.
Between 19, approval of marriage between black and white people grew from four percent to 87 percent, “one of the largest shifts of public opinion in Gallup history,” the company said. Meanwhile, Generation Z, the most diverse generation in American history, is beginning to vote, get jobs, and date.
The majority of site users are within the United States in major cities like Los Angeles and New York.
The primary motivation for some Color Dating users isn’t even dating. “For a lot of people who use Color Dating, what makes them happy is just matching with somebody and having a good conversation and boosting their confidence, and maybe they don’t find somebody on Color Dating but it gives them the confidence to go out and talk to people,” he said.
An analysis of five years of Ok Cupid data found that Asian men and African American men and women have the hardest time with online dating. “Beauty is a cultural idea as much as a physical one, and the standard is, of course, set by the dominant culture.
I believe that’s what you see in the data here,” said Ok Cupid Christian Rudder in a 2014 blog post.
Though Rudder’s analysis may be the best known, there are others.
An analysis by a Buzz Feed reporter found that class is more important than race, while another report states that people who are perceived as mixed race fare best of all.