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Google certainly owns the largest search market share and Google Ads may be top-of-mind when someone thinks PPC ads, but that doesn’t mean Yahoo ads can be forgotten. Yahoo Search alone reaches over 117M unique searchers per month.

So if you’re relying solely on Google ads — and ignoring Yahoo advertising altogether — you’re automatically missing out on over 30% of your potential market.

It can then be opened for a potential conversion, saved to the user’s inbox, forwarded to someone else, or closed without taking any action.

If users open the Discover Card mail ad above, they see this credit card post-click landing page: Yahoo Mail ads also include targeted banner ads.

Now she was all by herself in a house secluded at the end of a long gravel driveway. At first, she just tiptoed around the many dating sites, window-shopping in this peculiar new marketplace. It wasn't until the fall that Amy was ready to dive in.

It had been over two years since the death of her husband of 20 years; four, since she had lost her mother.

Here’s one from Nespresso, offering a off coupon with a “Shop Now” CTA button: Post-click, users see this sales page where they can make a purchase: Note: The Instapage digital advertising specs guide contains everything you need in one place — dimensions, file formats, examples, and more — to create each of these ad formats across all platforms and devices.

Naturally, Yahoo ads vary in price, depending on the format you choose.

Some examples include older web users who have used Yahoo their entire lives and employees on workplace computers with locked default browsers set to Yahoo.

To appeal to advertisers’ demand for multiple ad formats, Yahoo offers their fair share of ad types.

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