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As more and more singles migrate to free social networking sites, however, the profitability of dating services is narrowing to those services with the best reputations and largest network communities.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
It’s estimated that some 20 million Internet users will visit an online dating site at least once a month.
The Internet has changed the way we get our news, watch television, read books and shop. Unknown to many people, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.
In fact, online dating sites rank as the third most popular compared to other paid content sites that fill Internet.
There is more good news ahead when considering that these visitors tend to become members.
The estimated 10% annual growth may end up being a conservative number, with 58 percent of women in the United States and 48 percent of the men use online dating services.